USP is committed to implementing programs that ensure the district's continued economic vitality. We promote our exceptional restaurants, off-Broadway theaters, retailers, businesses, universities and hospitals by creating informational materials, events and campaigns that showcase our dynamic district.  Some of our key initiatives are listed below.

Marketing

USP publishes maps and guides that are distributed at local events and available on this website. During the spring and summer months, USP rolls an Information Kiosk out to Union Square Park, giving out promotional pieces and coupons from local businesses. The Union Square Holiday Market also provides us with a unique opportunity to showcase our merchants to the public in the winter.

To keep people informed about neighborhood programs, events and promotions, we offer a monthly Email Blast, interactive website and B2B newsletter. Join our mailing list to stay on top of local happenings!

USP also produces numerous community events throughout the year. Harvest In the Square, our signature food and wine tasting event, showcases renowned local restaurants while raising money to support Union Square Park. Summer in the Square, our FREE weekly series, features over 30 musical, dance and children's performances on the park's center lawn. Shows are scheduled on Wednesdays, running from June through August.

Art in the Park, one of our newer initiatives, brings public art to the area on a rotating basis. For those interested in the area's historic and cultural highlights, USP sponsors a FREE Weekly Walking Tour. 

Façade Improvement Program
To improve our streetscape, USP offers property owners and retail tenants financial incentives to undertake property or storefront improvements. Projects include designing and installing new signs and awnings, repairing sidewalks, upgrading lighting and purchasing new roll-down security gates. Please contact us if you are interested in participating in this program.

Information Kiosk
Located on the west side of Union Square Park at the Greenmarket during the summer, the kiosk is a clearinghouse for neighborhood information. Please contact us if you are interested in sponsoring the kiosk.

Business Forums
USP brings together small business and property owners, merchants, real estate brokers and other professionals to network and exchange information about how to manage and grow local business. We also inform local businesses about programs provided by the City's Department of Small Business Services through NYC Business Solutions.

We want the public to be engaged in our programs, so If you have an idea for a new community event, please contact us.