Celebrate The World Cup in Union Square
The World Cup is happening June 11th to July 19th and there are plenty of ways to celebrate in Union Square! Whether you are looking for a place to watch the matches, yummy themed foods, or unique experiences Union Square has it all.
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Time Out Market | 124 E 14th Street
At Time Out Market the energy of the Cup is coming straight to the heart of the neighborhood! Visitors can catch live match screenings on the big screen while enjoying a high-energy viewing atmosphere alongside fellow fans. The experience pairs match-day excitement with beer buckets, pitchers, pints, and specialty cocktails, plus food from some of NYC’s top chefs all under one roof. Throughout the tournament, guests can also expect limited-edition merch and special fan experiences to keep the celebration going beyond the final whistle!
Shades of Green Pub | 125 E 15th Street
Catch every match at Shades of Green Pub, where the games will be playing all tournament long alongside drink specials built for match day. Fans can enjoy $26 Bud Light buckets, $37 Truly buckets, and $22 Michelob Ultra pitchers while cheering on their favorite teams. Looking to host your own watch party? Shades of Green Pub also offers The Irving Room, a private event space available for group match screenings and celebrations.
Mission Ceviche | 7 E 17th St
Mission Ceviche is transforming both its Union Square dining room and downstairs cocktail lounge, Sub-Mission, into immersive World Cup viewing destinations throughout the tournament. Matches will be streamed across multiple screens while staff sport custom soccer-inspired uniforms and guests sip themed cocktails inspired by participating Latin American nations.
Adding to the energy, members of the restaurant team — many of whom play soccer competitively — will showcase freestyle soccer tricks and juggling demonstrations during halftime, bringing the energy of the game off the screen and into the restaurant!
Throughout the tournament, guests can also enjoy a special $26 Match Day offering featuring their choice of signature handhelds, including the Burger, Fish & Chips Sandwich, or Pan con Chicharrón with crispy golden pork belly on a toasted roll, paired with a classic cocktail, glass of wine, or draft beer.
barn joo | 35 union Square west
Looking for a lively spot to catch the Cup in Union Square? Barn Joo will be showing every match throughout the tournament alongside food and drink specials inspired by the global celebration. Fans can enjoy beer towers, cocktail towers, and a special limited-edition Korean-Mexican nacho dish topped with guacamole, kimchi, bulgogi, and pico de gallo. The restaurant will also be offering Happy Hour daily from 3–6 PM, making it the perfect place to gather before kickoff.
Lillie’s victorian establishment | 13 e 17th st
Lillie's Victorian Establishment in Union Square will be showing every FIFA match across multiple TVs throughout the World Cup. Lillie’s is also offering large group viewing experiences alongside food and beverage packages perfect for match-day gatherings. Reservations and walk-ins are welcome, and full venue buyouts are available for anyone looking to host a private watch party right in Union Square!
Rosa Mexicano | 9 E 18th Street
For fans looking to pair World Cup action with festive food and drinks, Rosa Mexicano has plenty in store throughout the tournament. Guests can sip on the Viva Mexicano cocktail for $16 or enjoy a beer-and-shot combo for $15 while watching the action unfold. Exclusive Festa Hour offerings include $10 wings, $7 mini quesadillas, and $15 Mexican Smash Burgers, making it an ideal spot to gather with fellow fans. With every match shown with sound on, the atmosphere is sure to be lively from kickoff to the final whistle. Rosa Mexicano also offers private event space rentals for groups looking to host their own World Cup watch party.
Paris Saint-Germain Football Club Immersive Pop-Up | 31 E 17th Street
From June 17–21, Paris Saint-Germain is bringing a taste of Paris to Union Square with a free immersive pop-up experience celebrating football, culture, fashion, food, and wellness. Visitors can explore interactive spaces, shop exclusive PSG merchandise and collaborations, enjoy curated culinary experiences, and take part in wellness activations designed for relaxation and recovery. The week will also feature community watch parties for World Cup matches, including Scotland vs. Morocco and USA vs. Australia, and more! Check out more information here.
Vinile Chop House | 31 W 17th Street
At Vinile Chophouse, the World Cup celebration extends beyond the screen and into the wine list. The restaurant has imported a rare selection of wines from countries participating in the tournament, including Germany’s Riesling, Morocco’s Syrah, and Austria’s Grüner Veltliner. Stop by to explore the full lineup of international pours and toast to your favorite team throughout the tournament.
Kidding Around NYC | 60 W 15th Street
Football fans and Jellycat collectors alike will want to make a stop at Kidding Around NYC, where they are now carrying Jellycat’s limited-edition Football Club series. The collection has limited availability across the U.S., but Union Square’s own Kidding Around is one of the exclusive destinations to shop the series!
Fiftylan Union Square | 28 Union Square East
FIFTYlan is joining the World Cup celebrations with special promotions for soccer fans throughout the tournament. From June 11–18, customers can enjoy free upsizes on the shop’s Passion Fruit Green Tea and Passion Fruit Black Tea. For the remainder of the World Cup, fans can also score free soccer-themed stickers with any purchase by following FIFTYlan on Instagram, making it the perfect stop for a refreshing match-day treat in Union Square.
Books Of Wonder | 42 W 17th St
Books of Wonder is celebrating the season with a lineup of soccer-inspired reads for young fans and future players alike on Saturday June 6th at 2:00 PM. The event features Chris Barish, author of Lionel Messi’s World Cup Triumph; Daniel Melamud, editor of The FIFA World Cup Pop-Up Book; Laurie Morrison, author of Where Ella Went; and Charles R. Smith Jr., author of World Soccer Kings. From novels and graphic novels to poetry and pop-ups, there's something here for all young fans and soon-to-be fans!