Howard Schultz, Founder and CEO of Starbucks, will begin a tour around the United States on 28 January kicking off at the Union Square Barnes and Noble to promote his new book, From the Ground Up, to be released in February. The book has been described as a journey to reimagine the promise of America, a bold and dramatic work about the new responsibilities that leaders, businesses, and citizens must share in American society today—as viewed through the lens of one man’s life and work.

Admission with Book Purchase grants ticket holders one copy of the B&N exclusive edition of FROM THE GROUND UP with a signed bookplate from Howard Schultz, priority seating on a first-come-first-served basis, as well as a free hot or iced grande coffee from the Barnes & Noble cafe.

For more information, visit howardschultz.com.

To purchase tickets, visit here.