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Role of Minority Entrepreneurs in Rebuilding NYC Post-COVID

  • Union Square Partnership 4 Irving Place New York, NY, 10003 United States (map)

Join The New School for a conversation that explores the unique position of Minority Entrepreneurs in a pre- and post-COVID NYC. 

• How has this global City changed for MBEs as a result of the global pandemic?

• What holds steady?

• How does identity inform resilience and adaptability in this moment?

• What roles and responsibilities do other stakeholders have in rebuilding NYC post-COVID? 

Merriam Webster defines an entrepreneur as “one who organizes, manages, and assumes the risk of a business or enterprise”. In our talk, we’ll probe the interplay of structural barriers, changing markets, and the pivot as MBEs and advocates navigate the transformation of risk to resource.

Speakers:

• Jomaree Pinkard, CEO & Co-Founder, Hella Cocktail Co. (Certified Minority-Owned Business)

• Esmeralda Herrera, Director of Programs and Community Relations, Communitas America

• Rachel Marie Brooks Atkins, PhD, Postdoctoral Faculty Fellow, Stern School of Business NYU

• Noel McKenzie, Executive Director and Founder, Represented Foundation

Moderated by Raymond Daniel Medina, PMP, Assistant Director of Programs, New York City Mayor’s Office of Minority- and Women-Owned Business Enterprises

Introduction by Latha Poonamallee, Associate Professor of Management and Social Innovation & Chair of Management Programs.

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Union Square Blood Drive

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Conversations of Color: The Cinema and Songs That Made Us